Optimizing Your Linkedin Profile
The power of social media has become something truly amazing for business ventures. There are many cases in which companies are relying 100% on their social media campaigns in order to get conversions. This means that many platforms are very effective for this purpose. There is no other strictly professional social media network out there that is as useful and as powerful as LinkedIn. This is the ultimate place for anyone to get more engagement with other professionals to conduct business, create alliances, network, grow, recommend, endorse, and get recommended or endorsed by others to increase personal branding and awareness.
I’m going to give you some important tips that are going to help you optimize your LinkedIn profile and get the kind of results that you want from your business. Firstly to give you an idea, currently in the last 90 days as of posting this, I’ve received between 1000–1500 profile views. To me that is actually low, but it gives you some idea of my reach and success on this platform.
Properly Setup Your Profile
The content and context used is an extremely important thing to get right. This means that you should create catchy and informative content that people can read easily whether it’s articles like this, your actual profile content, or the way you write out your skills for endorsements. Make sure that you use keywords that are accurately describe your and or your company and what you do. Avoid anything ambiguous or misleading just to cater to keyword efficiency, you also want to write it for your audience and who you aspire to be and are. This is extremely important to remember because providing value matters the most!
Create As Much Content As Possible And Share It
Content is king in modern times and this means that your efforts should be focused on the creation of new and engaging content. This is going to be extremely useful because it will allow you to have a larger number of opportunities to be found by people in the network and the potential to have your content shared by others is also a very powerful advantage.
Focus On Being Recommended
If you work with someone, always remind them to check your profile out and hint to a recommendation. This is an excellent way to gain credibility within the LinkedIn community and it will help you expand and increase your branding power. Companies that get recommended will always be more likely to get new visitors to choose them just due to their popularity in such a respected network. Similar to recommendations are skills and endorsements. These are less personal, but still boost your credibility for that skill, be sure to list your skills in an order that makes the most sense, whether that be highlighting your best skills or your skills most related to the job you are aiming to have, you must decide.
Final thoughts
The importance of using LinkedIn for social media campaigns is huge today. You can expect to see some excellent results from using this network and the number of possible connections and business deals grows substantially as you continue to use LinkedIn frequently while constantly publishing new content. I truly believe over time Linkedin will replace resumes, cover letters, and CVs.
